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Real occupancy against your own baseline, the precinct around you, and a straight answer on whether that booking was worth it.
You know what you took. You do not know how many people walked in, how long they stayed, how many stood at the door and left, or whether the act you paid for brought anybody at all.
So the decisions that cost the most — who to book, when to open, how many staff on a Thursday, whether a promotion worked — get made on a feeling and a POS report that only counts the people who bought something.
We instrument the room. You get occupancy against your own baseline, minute by minute, and the precinct around you for context.
No camera, no clicker on the door, no asking customers to check in. The measurement is passive and it does not identify anybody.
Occupancy through the night against your own ordinary week — not a city average, and not what you took at the till.
The act, the promotion or the event, measured against matched nights. In Docklands the closest venue pair gained 1,793 movements per event, a 36% lift — most operators had assumed it was noise.
Aggregate movement between precincts, so you can see whether you are the start of the night, the middle, or the place people leave at eleven.
A forecast built on your own history and what the precinct is already doing, early enough to change your staffing.
Sensors are placed where the crowd actually stands. Most venues need a handful.
No cabling, no ceiling work, no electrician, no closing early.
One hub on a standard socket with a cellular uplink. Your Wi-Fi, your card network and your IT roadmap are untouched.
Then the dashboard is reading tonight against your history rather than a generic benchmark.
We are instrumenting Brisbane precinct by precinct rather than signing everybody at once — a venue is far more useful to you when the venues around it are measured too. Tell us where you are and we will tell you where your precinct sits in the queue.
Where you are, roughly how many people the room holds, and the night you most want to understand. That is enough for us to say whether your precinct is next.
Nothing. The first conversation is about whether measurement would actually change a decision you make — if it would not, we will say so.
Brisbane venues in the CBD, Fortitude Valley, Howard Smith Wharves, South Bank and West End, plus the precinct bodies and stadium operators around them.