vibe
Cities count streets.
Not social life.
A city keeps good records of what is built, what moves and what goes wrong. It knows much less about why people come, where they gather and whether they come back.
Counted well
- Traffic and transport
- Buildings and property
- Population and dwellings
- Incidents and complaints
Mostly missing
- Where people choose to gather
- When a place comes alive, and when it fades
- Who a busy precinct works for, and who it misses
- What that activity is worth to the area around it
Decisions about precincts, events, transport and safety are made every week with that part of the picture missing. Social life is the reason most people value a city at all. We think it deserves the same care in measurement as everything else.
Contributed. Understood.
Given back.
The mission works as a loop. Each turn adds to what the city knows, and each one starts a little higher than the last.
01 / ContributePeople and places take part
Every signal comes from someone choosing to use Vibe, or a venue choosing to take part. The app, venue sensors and Vibe AI already form one working network.
02 / UnderstandThe lab finds the pattern
We study activity across places and time, check the quality of each signal, and say plainly what the data can and cannot tell us.
03 / Give backThe value returns to the city
The app helps people find their place and each other. Venue tools and public research put the same understanding to work for businesses and communities.
Does it help somebody make a better decision about their own city?
Start with one city.
Build for many.
Ambitious about the future, and clear about the present. This is where the work stands and where it is heading.
- Now
Brisbane
The Vibe app is live. Venue sensors and Vibe AI add to the same network, and Atlas shows the city in more than one dimension.
- Next
Precincts and partners
Working with venues, precincts and councils on the questions they need answered, as Brisbane builds toward 2032.
- Later
More cities
The same loop in other cities, each one starting from the people and places already in it.
Promises
you can check.
Your identity stays yours
We never share individual identities without explicit consent. Venue partners receive aggregated, anonymised patterns, not people.
Two uses, explained apart
Personal app features use personal information. City insights describe places, groups and time. We keep the two separate and explain each one.
Evidence with its limits
We distinguish a measurement from an estimate and a result from an idea, and we make uncertainty visible.
Your data, your call
You can ask us to delete your account and its data. The privacy policy sets out how, and how long it takes.
Some lines
we don't cross.
- We won't
- Share who you are without your consent.City insights are about patterns across people. They are never a way to find a person.
- We won't
- Present a guess as a measurement.Where a figure is estimated, modelled or incomplete, we say so beside it.
- We won't
- Build tools for watching people.Our work is for understanding places. A feature that helps someone track an individual doesn't belong in it.